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When is a glass manufacturer make the ultimate bourbon glass?
After bourbon, what's the next great growth spirit? Tequila, Mezcal? Rum?
Libbey's new premium Spirits Collection features a range of elegant glasses helping owners/operators tap into the growing craft and premium spirits market. • Aromé – its large 9 ¾ oz. size helps to evaporate a neat spirit, enhancing its complex aromas and funneling them to the nose. • Carats – designed with a retro-inspired look and a heavier weight, making it perfect for scotch or other spirits on the rocks. Carats is available in a 12 oz. size, allowing ample room for ice. • Samba – its hourglass design helps to evaporate a spirit. Samba is available in two sizes (8 ½ and 11 ¾ oz.) for either neat or on-the-rocks service.
All we can say is ......bartenders, got your glassware ready?
To read the entire article, go here: http://www.thespiritsbusiness.com/2014/03/whisky-set-to-battle-us-on-tade-spirits-decline/ If a person is lucky, somewhere in their professional career there is that “special”, perhaps even “magical”, time when you are in the exactly right spot at exactly the right time. For the people of Steelite International, this is that time. The employees of this company find themselves the envy of an industry and the leader in terms of new products and creativity for today's hospitality tabletop. This past weekend, TabletopJournal was fortunate to be a guest at the Steelite International 2014 Annual Sales Conference "Tomorrow's Trends, Today". With an opportunity to see this hospitality leader up close, we were curious to see how Steelite might be planning to continue the industry - leading growth pattern they have been on for the past several years. In a nutshell, it was a totally fascinating weekend and we extend a very sincere thank-you to Steelite for inviting and allowing us to be a guest. The Steelite esprit de corps among the organization is great to see in a time when much of what you read or hear within the hospitality tabletop industry is less than optimistic. And, it's clear that the passion for success evoked by Steelite International CEO Kevin Oakes and echoed by John Miles, Steelite Americas, President and Neil Hooper, Managing Director for Europe and Middle East, Africa, Asia Pacific is running through the veins of every frontline Steelite salesperson, employee, and brand ambassador.
Here, are just a few of the many new Steelite products showcased at this event. The company's Royal Crown Derby Entertains division continues to get its feet on the ground and gain traction as a premier upper-end Fine Bone China product designed for the hospitality trade. Royal Crown Derby Entertains is the latest development in the 250+ success story of this company acquired by Steelite in late 2012. This new division represents a vision to create tableware as a luxury statement for use in fine restaurants, hotels, and clubs.
Steelite has been partnering with creative, like-minded partners such as glassware producers Rona and Bormioli Rocco for some time now, placing their products in hospitality customers at all levels. Both companies showcased new products to help fuel the Steelite growth engine of the future. Rona's new Single Malt Whisky glass is the perfect vessel for operators to take advantage of the continued appreciation for high-end whiskys of all types. TabletopJournal has been saying that all whiskys of a special character should be served in a special way....and, now Steelite brings you Rona's glass that especially designed to bring out the all the nuances of the top-level whiskys you are serving your guests. With a rounded belly of appropriate size and a tapered top and sheer rim, this specialty beverage glass will truly allow your whisky to develop to its peak, concentrate its bouquet to a rich and complex finish....providing guests with the perfect, enhanced and elevated beverage experience.
These are just a few of the multitude of new ideas and products that Steelite showcased over the weekend in their pursuit of being a dominant source for creative hospitality tabletop products. Products that not only do their job or function....but products that truly change the dining experience. It would have been difficult for this publication to accurately present all the new products and categories presented during this weekend. We're sure that operators will see the plethora of new ranges, new categories, new materials, and new ideas at Chicago's NRA Show in May and later in the year at the IHMRS Show in New York. The new product parade at Steelite shows no signs of slowing down....in fact, it's just the opposite. Oh...and, did we mention that a new Steelite website, along with a new array of supporting collateral materials and catalogs are all on the way? Expect these before the mid-year. And, as we have written before, with such an extensive array of tabletop products, it requires a skilled and professional organization. And there lies what we consider to be perhaps Steelite's most impressive asset - it's people. From manufacturing and warehousing...to sales and marketing..to finance, logistics, and customer service, the highly-engaged and customer focused infrastructure to support the strong demands of an increasingly global hospitality industry seem firmly in place at Steelite International. Today, when hospitality customers choose their tabletop products, they quickly realize they are also choosing more than simply a product. Choosing Steelite as your tabletop company seems like a great decision. Yes...it's a special time at Steelite, with perhaps the best yet to come. Stay tuned.
According to DrinkSpirits.com, this past year saw Bourbon and Tennessee Whiskey grow +6.8% in volume 10.2% in revenue. In addition, High End Canadian Whiskey is on FIRE with +61.5% volume growth and +62.8% gross rev in High End Premium & 6.1% Gross Rev overall.
Glassware companies…..what are you doing to help operators elevate this beverage experience and take better advantage of this trend?
Maker’s Mark knows how to show that they are a quality, aged, fine liquor while still “staying young” and having fun with their advertisements. This is a marketing plan that reflects the culture of their company. Shouldn’t your company do the same? - David James
Ok....here's the dirty little secret.......the Glencairn glass works pretty damn well for enjoying and elevating the bourbon drinking experience, as well. So, no matter where your guest likes their whiskey from, here's a glass to help maximize their beverage experience.
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